Super(ior) Soil

Brand naming + product copy – luxury farm/ranch lifestyle brand

Concept, naming, and copy written for a Malibu-based ranch’s flagship compost product. The brand voice was built around biodynamic agriculture, nutrient-dense soil, and sensory-forward language for direct-to-consumer sales. The term “Super(ior) Soil” was original to this piece and named by the writer. Copy was developed for packaging, product pages, and press language. Delivered as in-house content.

2012

“Scrumptious food starts with the soil it’s grown in... our compost, which we refer to as Super(ior) Soil, is made on the land using biodynamic standards. Only the purest ingredients are used... dairy cows, revered in India, have unparalleled digestive systems that create nutrient filled manure. Alfalfa, deeply rooted, brings vital minerals to the mix. Using this soil guarantees sowing the most delicious, wholesome harvests... the tiniest tomatoes burst with flavor.

Chemical free. Additive free. Hormone free. Pesticide free.“Scrumptious food starts with the soil it’s grown in... our compost, which we refer to as Super(ior) Soil, is made on the land using biodynamic standards. Only the purest ingredients are used... dairy cows, revered in India, have unparalleled digestive systems that create nutrient filled manure. Alfalfa, deeply rooted, brings vital minerals to the mix. Using this soil guarantees sowing the most delicious, wholesome harvests... the tiniest tomatoes burst with flavor.

Chemical free. Additive free. Hormone free. Pesticide free.

Homeopathic preparations such as yarrow, chamomile, stinging nettle, oak bark, dandelions, horsetail and valerian flowers are layered into the compost, making it healing and transformative. Best of all, your healthy food will taste superb.”